The documentary follows the trail of fruit and vegetables from the shopping cart back to various cultivation areas throughout Europe. The entire supply chain is revealed via a system that includes the inhumane exploitation of harvest workers and agricultural businesses. The aggressive pricing policy of the supermarket groups, their "lowest price promise", has established a modern form of slavery in Europe.
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The documentary follows the trail of fruit and vegetables from the shopping cart back to various cultivation areas throughout Europe. The entire supply chain is revealed via a system that includes the inhumane exploitation of harvest workers and agricultural businesses. The aggressive pricing policy of the supermarket groups, their "lowest price promise", has established a modern form of slavery in Europe.
