"From freeride hero to organic farmer"
Chris Rubens was living the dream. As a professional skier, for years he travelled the globe in search of the best skiing, until an expedition to Greenland brought the reality of climate change and his impact into sharp focus. Forced to confront his footprint and values, he takes action, risking his career as an athlete to become an organic farmer in a quest to foster a stronger, more sustainable community and connection to the mountains.
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Chris Rubens was living the dream. As a professional skier, for years he travelled the globe in search of the best skiing, until an expedition to Greenland brought the reality of climate change and his impact into sharp focus. Forced to confront his footprint and values, he takes action, risking his career as an athlete to become an organic farmer in a quest to foster a stronger, more sustainable community and connection to the mountains.
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