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Peace, little girl

"To make a world in which all of God's children can live, or to go into the dark."

1964-09-07 1mins

"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.

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Peace, little girl

Storyline

"Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.

  • Released
    1964-09-07
  • Revenue
    n/a
  • Budget
    n/a
  • Runtime
    1mins
  • Genre
  • Status
    Released
  • Language
    English
  • imdb-logo
    0
  • Production
    Doyle Dane Bernbach Advertising, Elliot, Unger and Elliot

Crew

Sidney Myers
Director
Stanley Lee
Writer
Aaron Ehrlich
Producer

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Cast

Robert Dryden

Robert Dryden

Missile countdown (voice)
Lyndon B. Johnson

Lyndon B. Johnson

Self (voice)
Chris Schenkel

Chris Schenkel

Announcer (voice)

Videos and Photos

Peace, little girl
Peace, little girl