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Flamin' Hot

"The flavor you know. The story you don't."

PG-13 2023-03-11 Comedy 1hr 39m

The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

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Flamin' Hot
Disney Plus

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Storyline

The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.

  • Released
    2023-03-11
  • Revenue
    n/a
  • Budget
    n/a
  • Runtime
    1hr 39m
  • Genre
    Comedy, Drama
  • Status
    Released
  • Language
    Español, English
  • imdb-logo
    6.8
  • Production
    Franklin Entertainment, Searchlight Pictures

Crew

Eva Longoria
Director
Lewis Colick
Screenplay
DeVon Franklin
Producer

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Cast

Jesse Garcia

Jesse Garcia

Richard Montañez
Annie Gonzalez

Annie Gonzalez

Judy Montañez
Emilio Rivera

Emilio Rivera

Vacho Montañez
Vanessa Martinez

Vanessa Martinez

Concha Montañez
Dennis Haysbert

Dennis Haysbert

Clarence C. Baker
Tony Shalhoub

Tony Shalhoub

Roger Enrico
Pepe Serna

Pepe Serna

Abuelito
Bobby Soto

Bobby Soto

Tony Romero
Jimmy Gonzales

Jimmy Gonzales

Hector Morales
Matt Walsh

Matt Walsh

Lonny Mason
Carlos S. Sanchez

Carlos S. Sanchez

Young Richard
Hunter Jones

Hunter Jones

Lucky Montañez
Carlos Solórzano

Carlos Solórzano

Young Lucky Montañez
Brice Gonzalez

Brice Gonzalez

Steven Montañez
Jayde Martinez

Jayde Martinez

Young Judy
Scar

Scar

Diego
Peter Diseth

Peter Diseth

James Finley
Lora Martinez-Cunningham

Lora Martinez-Cunningham

Enrico's Secretary Patti
Zach Rose

Zach Rose

Wade Carson
Stephen Zamora

Stephen Zamora

Courthouse Judge
J.D. Garfield

J.D. Garfield

Pastor Marco
Jacob Browne

Jacob Browne

Post Office Clerk
Jackamoe Buzzell

Jackamoe Buzzell

Post Office Customer
Stephanie Jones

Stephanie Jones

Frito Lay Personnel Secretary
Stephen Fuller Austin

Stephen Fuller Austin

Frito Lay Plant Director
Brent Black

Brent Black

Frito Lay VP of Operations
Gianna Gallegos

Gianna Gallegos

Young Mary Lou
Hank Rogerson

Hank Rogerson

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Vic Browder

Vic Browder

Quickie Mart Police Officer
Kevin Chambers

Kevin Chambers

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Ericka Zepeda

Ericka Zepeda

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Eli Bickel

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Beckett Bauer

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Videos and Photos

Flamin' Hot
Flamin' Hot
Flamin' Hot
Flamin' Hot
Flamin' Hot
Flamin' Hot
Flamin' Hot

Movie Reviews

Reviews for Flamin' Hot
reviewer avatar

A Review by screenzealots 6

Written by screenzealots on 2023-08-04

Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the sup... read more

Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog story of a hardworking Mexican immigrant who found success despite all of the boxes society tried to put him in is one that’s inspiring, satisfying, and universal. As a teenager, Montanez (Jesse Garcia) was in and out of trouble. As he puts it, “when society treats you like a criminal, you become one.” He was on the fast track to a permanent life of crime until his wife Judy (Annie Gonzalez) became pregnant with their first son. Searching for a better life for his new family, Richard relied on his street smarts and entrepreneurial attitude to go out and make his own success story. A go-getter from the start, he ended up working at Frito Lay and, after “thinking like a CEO,” came up with the idea to create a flavor that would appeal to the large Hispanic market and save the snack food industry. It’s a terrific story that captures the Mexican-American experience that’s not often seen in mainstream films. Linda Yvette Chávez’s script feels deeply personal, and she takes Richard’s inspiring, complex story and gives us an intimate picture of the man behind the Cheetos. The result is a very human film about discrimination, determination, and the ability to get a leg up on life by pulling yourself out of a bad situation. The story (which is actually controversial because there is a debate as to who really invented the snack flavor) is full of humor and heart. It’s a love story between Richard and Judy, his supporting, loving wife. She isn’t just a background character waiting in the shadows, but is presented as a very strong, tenacious woman who dominates every seen she’s in. As is the case with most biopics, there’s obvious embellishment and exaggeration, and there’s no shortage of emotional fluffery that is designed to tug on your heartstrings. There’s plenty of discussion about having faith and living the American dream, which does feel as corny as it sounds. There’s a lot of talk about representation in front of the camera, but it’s important behind the camera, too. Longoria put her money where her mouth is and hired a diverse crew for her film because who tells these stories also matters. The final product is something that radiates an authentic tone and feeling that is rare, especially for a biopic. Longoria’s directorial style is polished and well-matched to the script, with a clear vision and voice. The cast is just as easy to love. Charismatic and sympathetic, I was rooting for Richard and Judy the minute they were introduced onscreen. Casting is so important in a film like this, and it couldn’t be more perfect. Despite a predictable outcome and a few obvious exaggerations of the truth, “Flamin’ Hot” is an irresistible underdog story about a disruptor who shook up the snack food industry. It’s a funny, sweet, and delightful film that’s as crowd-pleasing as it gets. By: Louisa Moore

Read Full Review (The thoughts and opinions expressed here are solely those of the reviewer.)
A Review by Louisa Moore - Screen Zealots

Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog story of a hardworking Mexican immigrant ...

reviewer avatar

A Review by screenzealots 6

Written by screenzealots on 2023-08-04

Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog s...

read more