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Dieux du Stade – Making of Calendar 2010

2018-07-13 2hr 0m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

  • Released
    2018-07-13
  • Revenue
    n/a
  • Budget
    n/a
  • Runtime
    2hr 0m
  • Genre
  • Status
    Released
  • Language
  • imdb-logo
  • Production
    Imavision Productions

Crew

Max Guazzini
Director
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