Storyline

It's one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened… Now, 36 years after the first game's release, EA SPORTS gives viewers unprecedented access to the makers of game that changed the game, and our culture too.

First Aired

2024-11-26
Last Aired

2024-11-26
Creator

Nathan S. Caswell
Genre

Documentary
Seasons

1
Episodes

4
Status

Ended
Language

English
Network

Prime Video

Keywords:

video game american football nfl (national football league)

Stream and watch It's in the Game: Madden NFL

Season 1

1. CAN A COMPUTER MAKE YOU CRY?

The makers of Madden NFL are deep in development of the newest version of the world's most famous foot...More

The makers of Madden NFL are deep in development of the newest version of the world's most famous football video game - Madden NFL 25. With a devoted but demanding fan base, the team members know they have their work cut out for them. Their goal: to make an authentic and innovative experience that will honor the vision of the game's founders - Trip Hawkins and John Madden.Less

50mins 2024-11-26

2. PRESSURE MAKES DIAMONDS

In the early 1990s, EA is the envy of the video game world, but in order to stay on top, Trip Hawkins ...More

In the early 1990s, EA is the envy of the video game world, but in order to stay on top, Trip Hawkins & company must elevate their game. In 1992, they kickstart the annual Madden series to great fanfare. But soon, cracks begin to show. In 1996, Madden NFL cancels the release of the PlayStation version. And suddenly, for the first time, Madden finds itself in second.Less

52mins 2024-11-26

3. EVERYTHING'S FINE AND WE'RE SHIPPING ON TIME

As EA SPORTS deals with blowback from the Madden '96 mishap, competitors seize the opportunity. But th...More

As EA SPORTS deals with blowback from the Madden '96 mishap, competitors seize the opportunity. But the Madden team has an ace up its sleeve, and they ready their most potent weapon yet...Less

49mins 2024-11-26

4. WE ARE DEFINITELY IN THE FOURTH QUARTER

Things are full tilt as the Madden team ramps up in the final critical weeks ahead of releasing Madden...More

Things are full tilt as the Madden team ramps up in the final critical weeks ahead of releasing Madden NFL 25. But as the team counts down to zero hour, the only question left is how will the world react once the game goes live?Less