Storyline

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

First Aired

2015-09-09
Last Aired

2024-07-17
Creator

Andrew Denton
Genre

Talk, Comedy
Seasons

10
Episodes

97
Status

Returning Series
Language

English
Network

ABC TV

Keywords:

talk show marketing advertising spin off the pitch

Stream and watch Gruen

Season 1

Season 2

Season 3

Season 4

Season 5

Season 6

Season 7

Season 8

Season 9

Season 10

1. Pet Food

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the...More

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.Less

2015-09-09

2. Uber & Ashley Madison

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing a...More

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?Less

2015-09-16

3. Aldi

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi...More

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?Less

2015-09-23

4. Pope Francis

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on hi...More

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.Less

2015-09-30

5. AFL & NRL Grand Finals

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the va...More

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.Less

2015-10-07

6. Anti-advertising

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the comm...More

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.Less

2015-10-14

7. Nuclear Weapons

We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself us...More

We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.Less

2015-10-21

8. Multi-National Company Tax

The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your ...More

The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.Less

2015-10-28

9. Star Wars

The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like t...More

The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.Less

2015-11-04

10. Christmas Ads

Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of...More

Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.Less