Storyline

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

First Aired

2008-05-28
Last Aired

2011-09-21
Creator

Andrew Denton
Genre

Comedy
Seasons

14
Episodes

40
Status

Ended
Language

English
Network

ABC TV

Keywords:

marketing advertising

Stream and watch The Gruen Transfer

Season 1

Season 2

Season 3

Season 4

Season 5

Season 6

Season 7

Season 8

Season 9

Season 10

Season 11

Season 12

Season 13

Season 14

1. Beer

Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the b...More

Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.Less

2008-05-28

2. Undies

Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and gue...More

Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin TowersLess

2008-06-04

3. Banks

his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget...More

his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia; Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.Less

2008-06-11

4. Chocolate

Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Seg...More

Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people? How Do You Sell... chocolate. The Pitch: the Australian Democrats. Ad of the Week: Head & Shoulders dandruff shampoo. Endorse Me: David Hicks.Less

2008-06-18

5. 4WD

The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and ...More

The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's Wrong With This Ad? a dog food ad. How Do You Sell... four wheel drives. The Pitch: plastic bags. Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.Less

2008-06-25

6. Feminine Hygiene

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The...More

Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.Less

2008-07-02

7. Road Safety

Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial e...More

Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard, How Do You Sell... road safety ads, The Pitch: Invading New Zealand, Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad. The show finishes with a parody of a shouty ad, for 'Power Thirst'.Less

2008-07-09

8. Telcos

This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What t...More

This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What to advertise on sheep? How Do You Sell... phones. The Pitch to embrace global warming. Ad of the Week: blender vs iPhone. Jesus Gruen beer viewer ad.Less

2008-07-16

9. Skincare

This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nu...More

This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nude Creams, the Back up, and Brand Builders How Do You Sell... Skin Care. The Pitch: Buy Nothing Day. Ad of the Week: Cover Girl Make-up - RihannaLess

2008-07-23

10. Cannes

This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about ...More

This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla How Do You Sell... Skin Care. The Pitch: Anti-Tourism Campaign. Ad of the Week: Football SuperstarLess